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Why do I need a Premium WordPress theme, when I can choose from thousands of free themes?

Great question. The truth is, maybe you don’t. Chances are a free theme is all you need. If you don’t mind, let’s quickly have a look why more and more people are happy to pay for Premium WordPress themes and keep coming back. So you can make a more informed decision what path to take.

I want you to have a look at the most popular WordPress themes of the official WordPress.org theme repository. Just take a moment and go through the screenshots. What do you see? I can tell you what I see. I see a lot of quite okay looking, default themes. These free themes won’t embarress any website owner, and if you like to blend in, not trying to make an effort to stand out, not aiming to capture any attention, than a free theme might be your fit. Many of these free themes count 1.000.000+ downloads. You wont WOW a single visitor, no one will think what a stunning visual masterpiece that website of yours is, cause it’s not. It’s a me-too site, a theme that millions of other people already using.

But the problem doesn’t stop there. It is free, which means the theme author doesn’t get much, if any support for his/her work at all, such as money, and we can’t blame those authors that free themes just doesn’t cut it anymore, in a crowded online world. The free theme author you might choose, just can’t keep up with a Premium WordPress Theme Store. It’s the same concept and reason why there are professional athlets in this world, and than there is the rest of us.

Premium WordPress themes are way underpriced. All of them. Hands down. There are some theme shops that charge $99+ per theme, and even that is still a bargain for the customer.

You aren’t just getting a template anymore. You’re getting a stunning, infinitely scalable website solution for pennies on the dollar. You’re are getting a website that would cost $2000+ to have custom made. Probably even double that just a few years ago.

WPcandy.com

The price that has been established in this industry doesn’t reflect the weeks of hard work, hundreds of hours that the developer has put into. And doesn’t account for all the hourse that he is going to put in going forward to update and to support the theme. He might sell plenty of themes, but the value that he/she created for the customer is much more worth than what anyone is currently asking for. So if you are looking for a stellar offer, purchasing a Premium WordPress theme is such a thing.

This is another reason why a premium theme is such a bargain. Purchasing a premium theme you don’t just buy the theme, you get access to a completely different level of support and maintanance. Let’s say you pick a free theme. You can’t expect the author of a free theme to keep the theme up-to-date, that he/she might have created in a moment of boredom. There is a new, more secure version of WordPress available? Good luck counting on your free theme developer to provide you with an update. Especially, a promt one. Have a Premium theme? You can be sure, that as soon as there is a new version of WordPress available, the theme you have purchased will be updated.

Bargain again, big time. Using a free theme you should be grateful that someone took the time to develop it. You can’t really ask for anything, when using a free theme, or at least don’t expect anything. If you want to start a blog for friends and family that might be something you can live with, but if you start getting serious about your site, keep using free themes might limit you pretty soon. As an experienced developer you might get further than a WordPress rockie, but still:

You took the time to get familiar with your free theme and at one point you get stuck. Then what?

To be honest: you are stuck. End of story, you need outside help. Probably even from a professional. Guess what, this person will most likely charge you. And as he/she is not even the developer of the theme, so you won’t know if that plan of yours even works out.

Purchased a Premium theme? Good for you, as there will be support in some way or the other. First of all through an theme extension documentation. If you become a ThemeTrail customer, you will receive dedicated One-on-One support within 24 hours.

It doesn’t mean though, that you have unlimited access to a full-time developer. You still have purchased a theme for less than $100, keep that in mind and be fair. Full-on theme customizations aren’t part of any Premium WorPress theme.

This answer has already gotten too long. I could go on and on why being a premium theme customer is the right choice for so many people. You are not even taking any risk. If you are not happy, just ask for a refund within 30 days of your purchase, no questions asked, you will get the full amount back. Plus poorly coded free themes might have security vulnerabilities, making your site more likely to become infected by malicious code.

I shared with you a couple of reasons that you might want to consider, when making your choice between being a free or premium theme customer. There is no right or wrong here. It depends on your standards. I am sure you will make the right decision.

Show me the theme

.. enjoy ThemeTrail!

More than just a pretty face

ThemeTrail themes aren’t just stunning from the outside, they are beautiful on the inside as well. Built on solid, 100% W3-conform valid code.

Every theme here is built from scratch, with the beginner in mind. The result is a theme that you to customize to your very own needs, without ever touching a single line of code. Get everything done from the already familiar admin panel.

For the experienced developer there is always Custom CSS, Javascript and a Child Theme included.

Dedicated Customer Support

We provide you with various support options. No matter your skillset, you will find the information you need, either straight from the official theme documentation or with a helping hand from our One-on-One Theme Support.

We know how it feels to be waiting for a reply. It sucks. That’s why we treat support not as a necessity, but a priority with a 24 hour response time on workdays (Mon – Fri | CET).

Regular Theme Updates

You will get all updates of the theme you have purchased for a guaranteed 12 months. Updating your theme is a piece of cake, too. Simply use the 1-Click-Updater straight from your WordPress Dashboard.

A strong focus on .. YOU

ThemeTrail is not for the masses. It’s a theme boutique, not a discounter. We don’t release a new theme every couple of weeks, just to keep a certain schedule. First and foremost we want to ensure you get the most out of your purchase. To give you a voice, and to respond accordingly. Our pricing reflects our effort.

Commercial License Included

When purchasing a theme you are free to use it on all your own or your clients domains. No need to buy multiple copies. Just no plain reselling or bundling. The intellectual rights still belong to ThemeTrail.